Together with the Aufschnaiter furniture store, we devoted ourselves to the topic: “How does my customer tick?” Through four individual framing days, the client’s 30-strong team learned: to better assess customer behavior, to recognize interpersonal differences and to target different customer groups in a targeted manner.
“The content was very interesting, practical and easy to understand. You can benefit from this for your professional as well as your private life.” Aufschnaiter Team
Service Activity: Customer Knowledge
Together with Beam, an interactive furnishing platform, we developed the strategy for a visual POS system. Within the framework of a process support, we united different service areas of the Design Network in order to identify new target groups and growth drivers, use synergies, develop knowledge and make the enthusiasm for design tangible.
“Working with Design Network results in constructive and also proactive strategies that bring ‘out of the box’ solutions.” G. Goertz, Ceo, Beam Space
Service Activity: Growth Strategy / Cooperation & Network Development / Strategic Staging
To further expand the Austrian market, we supported the Italian furniture manufacturer Minotti with a micro and macro market analysis on behalf of the Kilga furniture agency. The process support included a current market overview, a competitor analysis, a strategic network plan for 2021 and a macro trend forecast.
“New tendencies, consumers evolutions, market and taste shifts are very rapidly reshaping the business environment and we can’t stop to check and carefully observe what happen around us.” P. Nardini, General Sales Manager, Minotti
Service Activity: Growth Strategy
Together with our client – home styling, we identified new services in the area of individual interior design. The process support resulted in a re-branding of the client. Our customer was able to increase his added value through new services.
“The structured cooperation enabled a quick implementation and prioritization of my many thoughts” G. Kilga, Ceo, Homestyling
Service Activity: Service Innovation
In the format of a framing day with the title: The future of digital luxury, we informed our customers about new forms of the surprise effect. We support the Streifzug team to systematically record customer enthusiasm along the customer journey. We also conveyed possible fields of action to the customer in order to develop further.
“It wasn’t a classic” front-line class “, but an interactive discussion. This results in new fields of action.” Streifzug Team
Service Activity: Customer Experience
